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  • To reach out to Govt. ,Media, corporate and community to solicit their support to prevent colossal waste of human life on roads as Kashmir holds the good spot of road crash fatalities.
  • To work as a pressure group to create political will and help improve road safety situation.
  • Sensitize masses by raising awareness about road traffic injuries their grave consequences and thus build community involvement around the issues of road safety.
  • Develop cost effective road safety programs to increase knowledge, awareness and skills amongst the road users.
  • To change the Attitude and behavior of drivers by creating peoples movement for safe behavior.
  • Promote a positive Attitude towards Enforcement laws and infuse sense of courtesy and concern among road users.
  • Regularly monitor relevant local and national road statistics and developments in order to effect improvements.

Life on road is actively working towards its mission through government and semi government bodies support. Life on road has been pre-eminent in spreading the message about road safety through a wide variety of grass root activities aimed at raising awareness amongst all levels of society as to the risk and consequences associated with a lack of road safety awareness. Life on road strongly feels that partnering with media provides impetus to the initiative and has close association with local and national media both electronic and print. Life on road believes that community involvement can give strong support to the cause of road safety and motivate political will, thus enable road safety action to be prioritized and implemented.
According to survey, every hour nearly 50, children between 0-19 ages are treated in emergency department for injuries sustained in motor vehicle crashes. Road safety is one of the major step to secure our life. Road safety help in reducing the number of road accident/deaths and injuries.
A life long approach to road safety and responsibilities of the users changes loy of accidents and range of situation. Road traffic collision is of late killing more young people them to health concern issues..